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Creative Services

Art Direction
Brand Identity
Graphic Art

Web Design

The Background


Easy As CBD is a brand with a simple ambition,

to create high quality yet affordable small batch CBD

cosmetics and oils. Their products are formulated using

entirely natural organic ingredients. CBD is infused to help restore the minds equilibrium, promote healthy sleep and

relieve inflammation, therefore nurturing relaxation and

a positive mindset.

The Goal


Create an extensive brand identity which juxtaposes,

simplistic elegance often synonymous with the health and beauty sector with a relaxed cannabis lifestyle aesthetic.

The Solution


A versatile and nuanced typographic system was created

and implemented across both digital and print designs.

The bespoke logotype serves as the focal point of this system, ensuring strong visual consistency across diverse touchpoints. Bright and intuitive cannabis lifestyle stickers, along with bold

art direction, infuse a sense of enjoyment, softening the seriousness of the designs.

Grapefruit & Sweet Orange Body Butter - 4.jpg

The Easy As CBD branding also led to the creation of a sister brand - Easy Coffee Shop - (A coffee shop and official stockists of Easy As CBD products.) The coffee shop contains the work of talented local artists and has become a hub for local creatives. The branding itself is a direct continuation of the Easy As CBD brand.

Easy Coffee Shop - Product Photos Final 1 copy.jpg
Easy Coffee Shop - Product Photos Final 3 copy.jpg
Shop Artwork - 2.jpg
T-Shirt Visual 4.jpg
Shop Artwork - 1.jpg
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