Creative Services
Art Direction
Brand Identity
Graphic Art
Packaging
Web Design
The Background
Easy As CBD is a brand with a simple ambition,
to create high quality yet affordable small batch CBD
cosmetics and oils. Their products are formulated using
entirely natural organic ingredients. CBD is infused to help restore the minds equilibrium, promote healthy sleep and
relieve inflammation, therefore nurturing relaxation and
a positive mindset.
The Goal
Create an extensive brand identity which juxtaposes,
simplistic elegance often synonymous with the health and beauty sector with a relaxed cannabis lifestyle aesthetic.
The Solution
A versatile and nuanced typographic system was created
and implemented across both digital and print designs.
The bespoke logotype serves as the focal point of this system, ensuring strong visual consistency across diverse touchpoints. Bright and intuitive cannabis lifestyle stickers, along with bold
art direction, infuse a sense of enjoyment, softening the seriousness of the designs.
The Easy As CBD branding also led to the creation of a sister brand - Easy Coffee Shop - (A coffee shop and official stockists of Easy As CBD products.) The coffee shop contains the work of talented local artists and has become a hub for local creatives. The branding itself is a direct continuation of the Easy As CBD brand.
