INFO THE BACKGROUND Easy As CBD is a brand with a simple ambition, to create high quality yet affordable small batch CBD cosmetics and oils. Their products are formulated using entirely natural organic ingredients. CBD is infused to help restore the minds equilibrium, promote healthy sleep and relieve inflammation, therefore nurturing relaxation and a positive mindset. ​ THE GOAL ​Create an extensive brand identity which juxtaposes, simplistic elegance often synonymous with the health and beauty sector with a relaxed cannabis lifestyle aesthetic. ​ THE SOLUTION A versatile and nuanced typographic system was created and implemented across both digital and print designs. The bespoke logotype serves as the focal point of this system, ensuring strong visual consistency across diverse touchpoints. Bright and intuitive cannabis lifestyle stickers, along with bold art direction, infuse a sense of enjoyment, softening the seriousness of the designs.