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Folio

Creating a brand identity and developing an Ecommerce platform for a company specialising in the sale of vintage fine art prints and contemporary posters.

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Creative Services

Brand Identity
Brand Strategy
Content Creation
Ecommerce
Print 

Web Design

The Background

 

Folio is a thoughtfully curated store offering vintage fine

art prints, contemporary posters, and stylish wall art at

affordable prices. Online, you will discover a wide range of

art styles, including Art Nouveau and Japanese woodprint

posters, as well as contemporary design and photography.

The Goal

 

Crafting a comprehensive and confident brand identity which strikes a delicate balance between nuance and visual impact.

The Solution

 

The centerpiece of the visual identity is an elegant yet assertive bespoke logotype that utilizes Hoefler Text, by world-renowned typeface designer Jonathon Hoefler. Alongside the logotype, the supporting typefaces of Helvetica and Hoefler Text effortlessly combine to produce clarity and emphasis.

An energetic colour palette compliments typographical

choices further enhancing the aesthetic. The identity's overall tone walks a fine line between classical and modernity, beautifully illustrating Folio's brand positioning in a way

that ensures the art takes centre stage.

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