The Background

 

Folio is a thoughtfully curated store offering vintage fine

art prints, contemporary posters, and stylish wall art at

affordable prices. Online, you will discover a wide range of

art styles, including Art Nouveau and Japanese woodprint

posters, as well as contemporary design and photography.

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The Goal

 

Crafting a comprehensive and confident brand identity which strikes a delicate balance between nuance and visual impact.

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The Solution

 

The centerpiece of the visual identity is an elegant yet assertive bespoke logotype that utilizes Hoefler Text, by world-renowned typeface designer Jonathon Hoefler. Alongside the logotype, the supporting typefaces of Helvetica and Hoefler Text effortlessly combine to produce clarity and emphasis.

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An energetic colour palette compliments typographical

choices further enhancing the aesthetic. The identity's overall tone walks a fine line between classical and modernity, beautifully illustrating Folio's brand positioning in a way

that ensures the art takes centre stage.