INFO THE BACKGROUND Established in 2020, Heat Hut is the creation of lifelong friends united by a passion for streetwear and a burning desire to stand out from the crowd. Located in the bustling heart of Ely, in store and online you’ll find everything from exclusive fresh trainers, to vintage pieces and timeless designer clothing. ​THE GOAL ​To create a striking visual identity and generate a local buzz on a string shoe budget. With the aim of creating a solid foundation from which the brand could organically grow. ​THE SOLUTION At the centre of the identity is a bespoke logo which references the visual language of streetwear brands and skateboarding stickers. Complementing this is carefully art directed photography that pays homage to the DIY aesthetics of streetwear and skate culture. A buzz was created through the implementation of a local campaign merging multiple OOH applications and digital strategies. A complete branding process was undertaken, including web design, print and digital campaigns, art direction and apparel design.