Brand identity and campaign aimed
at generating a local buzz for a store selling vintage designer streetwear and trainers.
Established in 2020, Heat Hut is the creation of lifelong friends united by a passion for streetwear and a burning desire to stand out from the crowd. Located in the bustling heart of Ely, in store and online you’ll find everything from exclusive fresh trainers, to vintage pieces and timeless designer clothing.
To create a striking visual identity and generate a local
buzz on a string shoe budget. With the aim of creating a
solid foundation from which the brand could organically grow.
At the centre of the identity is a bespoke logo which
references the visual language of streetwear brands and skateboarding stickers. Complementing this is carefully art directed photography that pays homage to the DIY aesthetics
of streetwear and skate culture. A buzz was created through the implementation of a local campaign merging multiple OOH applications and digital strategies.
A complete branding process was undertaken, including
web design, print and digital campaigns, art direction
and apparel design.
The Heat Hut Lookbook 2022 was designed to represent the non-conformist punk attitude of Heat Hut and showcase the synergy between hip-hop / skate fashion and streetwear.
The location of the photoshoot was a warehouse originally
built as a cold storage unit during World War 2. This industrial
setting retains many historical features which were utilised as
backdrop to the imagery. A small creative team was assembled
to oversee the art direction and styling of the shoot. Both print and
digital assets were designed.