Lucia Murgia is an academic and lecturer in the finance sector. The brief was to develop personal branding that represented the dynamic nature of academic research.
The solution came in the form of a bespoke logo marque and wordmark which were crafted to subtly reference the ups and downs of the stock market whilst concurrently representing the client’s initials. The Logo marque's shape and movement represents the ever-changing landscape of academic research.
A rich colour palette was chosen to be utilised for print applications. Business cards were printed on GF Smith 350 GSM Colourplan, Racing Green, Sapphire Blue and Smoke. The logo marque and wordmark were foiled in Gold, Silver and Black to provide contrast.