Luke Eskesen Fitness offers specialist personal training
services from a gym based in Holborn, central London.
Since the global pandemic began in 2020, people value
their mental and physical health more than ever before and
are keen to implement exercise into their working day. Luke Eskesen Fitness saw the opportunity to expand their client
base to focus on creating corporate fitness programs for City
Of London based businesses who are looking to help the wellbeing of their staff.
The objective was to facilitate growth in the corporate sector through the creation of a sleek and refined brand identity inspired by the visual language of health, fitness and sport.
The solution centres around a bespoke logotype that metaphorically suggests movement and strength. The
logotype in combination with a stark colour palette is
applied to digital applications such as a website and
print applications such as business cards and T-Shirts.